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in the PONS Dictionary

I. ˈgood·will N no pl

1. goodwill (friendly feeling):

goodwill towards
guter Wille gegenüber +dat
feeling of goodwill
Atmosphäre f des guten Willens
to retain sb's goodwill
sich dat jds Wohlwollen erhalten

2. goodwill Am (charity organization):

the Goodwill
der Goodwill

3. goodwill (willingness to cooperate):

goodwill
Verständigungsbereitschaft f <-> kein pl
goodwill of a comapny
Kulanz f <->
a gesture of goodwill
eine Geste des guten Willens

4. goodwill (established reputation):

goodwill
[guter] Ruf m
goodwill ECON
Goodwill m <-s>
goodwill ECON
Geschäftswert m <-(e)s, -e>
goodwill ECON
Firmenwert m <-(e)s, -e>

II. ˈgood·will N modifier

a goodwill gesture
eine Geste des guten Willens
goodwill mission/tour
Goodwillreise f /-tour f

goodwill N ACCOUNT

goodwill
Geschäftswert m
goodwill
Firmenwert m
goodwill
Goodwill m

goodwill N MKTG

goodwill
Kulanz f

goodwill amortisation N ACCOUNT

goodwill amortisation
Geschäftswertabschreibung f
goodwill amortisation
Goodwill-Abschreibung f
dev
dev
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dev